Most Texas commercial property dispositions happen on a 12-week timeline. Most should happen on a 6-month timeline — with a 4-month preparation phase that doubles the eventual sale price. The difference between owners who routinely hit the high end of comp ranges and owners who routinely close 5-10% under is almost entirely in that preparation phase.
This guide walks through the disposition decision and execution process from the perspective of the owner — pricing, marketing, buyer-pool selection, 1031 timing, and the diligence work that prevents last-minute price reductions. It's written for owners with anywhere from one property to a fifty-property portfolio, because the strategic principles are the same; the operational complexity scales.
If you're considering selling a Texas commercial property — or you've sold before and want a more disciplined process next time — this is the document we'd hand you before our first conversation.
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What you'll walk away with:
- A clear framework for deciding when an asset is ready to sell vs reposition vs hold
- Pricing strategy that gets you full value without scaring off the most likely buyer
- Marketing approach matched to property type and buyer pool — institutional, private, or 1031
- 1031 timing tactics — including off-market deal flow networks for the 45-day window
What's inside
- Step 1: Confirm the asset is actually ready to sell
- Step 2: Pick the buyer pool, then design backwards from it
- Step 3: Pricing strategy — and how to avoid the broker over-promise trap
- Step 4: Marketing — the diligence pack matters more than the OM
- Step 5: The 1031 angle — most disposition decisions are also acquisition decisions
- Step 6: Negotiation and closing — the price that matters is net to seller
- Step 7: Closing the loop — post-disposition portfolio review